Marketing Your Law Firm Online Does Not Have To Be a Full-Time Job
It is remarkable how many law firms are missing out on basic, inexpensive solutions that could greatly help their online presence. In this post, we are going to share a few of the most common missed opportunities that we see when we consult with new attorney clients.
You can put up a responsive, mobile-friendly website.
Amazingly enough, there are still attorneys that rely on outdated sites that are impossible to read on mobile devices. Considering the plethora of cheap template solutions, there is really no reason for anyone to not have a mobile-optimized site. Virtually every template created for Drupal and WordPress will allow you to have a responsive, mobile-friendly site, and both are designed for the non-technical person to be able to post blogs and change content.
You can put up a click-to-dial in the header.
More searches are being performed on mobile devices and you want to make it as easy as possible for them to get you on the phone. Simply adding some code to the top of your site will enable visitors to tap your phone number in order to call you.
You can claim your Google My Business.
This service allows you to control the snippets about your practice that appear in the big box in the search results. Go ahead and Google your practice; you’ll see what we’re referring to. You can pick what images people see, enable searchers to see a street view of your office, interact with clients that leave reviews, even display Avvo, Facebook, or Superlawyer reviews. Having control over this service will help you to guide your online presence and increase the likelihood that you show up in results for local searches.
You can optimize your website for speed.
Go to Google’s Pagespeed Insights and type in your url. If your site is like the typical site that we encounter, it has a lot of room for improvement in speed. People don’t want to wait for your site to load on their devices—they’re more likely to simply return to the search engine results and click on another result. There are a number of plugins out there that can help you to speed up your site.
You can start asking for reviews from your successful cases.
When you have won a case, make a point of asking your client to give you a review on Avvo and/or Google. People look at these reviews, and if they are on the fence about hiring you, it could be the factor that tips them towards hiring you.
We don’t want to overwhelm you with a long “to-do” list. We do strongly encourage you to follow through on our advice, and hope that your practice continues to grow as you serve more and more of your clients.