WHEN CUSTOMERS SEARCH ONLINE,
THEY WILL FIND YOU.

PAID SEARCH (PPC)


10 years ago, people asked friends and family when they needed services; now, they check Google. 

The next time they search for online, they will find your business.

WHAT ARE PEOPLE SEARCHING FOR?

We will generate a list of terms related to your business that people are searching for in your target area, and determine what return on investment you can expect.

HOW IS PPC TURNING INTO CUSTOMERS?

By the end of the month, you will have a count of phone calls, emails, or sales generated directly by your paid search campaign.

WHAT ARE COMPETITORS DOING?

We will research your competitors’ search strategy and plan accordingly.  What can we copy?  What can we exploit?  No campaign exists in a bubble—you must know what the other guy is doing.

MAXIMIZE YOUR RETURN ON INVESTMENT

Different situtations call for different strategies.  We will deploy the strategy that is most in line with your overall business.

CLIENT RESULTS

Client Report, Small Spend

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This client is a personal injury lawyer.  With only a $1000 budget, we received 23 phone calls and 4 emails from clients.  This law firm stated that one of every three was a good case that was worth anywhere from $3000-$7000, with a projected ROI of over 1000%.

$1000

monthly budget

23

phone calls

4

emails

7

estimated “good leads”

$5000

average value per lead


Client Report, Medium Spend

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This is a medium-sized law firm has previously relied on television commercials to drive leads.  They gave us $1500 budget to work with for the first month, and were so impressed with the results that the firm decided to redirect its television spend to paid search.  The results continued to impress, and have improved month after month as we optimize the campaigns for the most profitable keywords and ad copy.

$10,000

monthly budget

150

client contacts

99

phone calls

4.35%

national avg conversion rate for law firms

6.44%

conversion rate for our client

Advantages/Disadvantages of PPC

Advantages

  • Clear and immediate return on investment
  • Constantly optimized to create ads that generate results
  • Prominent placement, especially on mobile
  • Allows for phone calls from the Search Engine Results Page (SERP)
  • A skilled PPC manager can get cheaper placements than those with less experience
Disadvantages

  • Once your budget has run out, no more placement
  • If not properly optimized, you will likely waste money on keywords and ads that do not produce clients
  • Can be prohibitively expensive for some industries and attorney areas of practice
  • Only works for people that know about your product or business.  Someone that knows that they need a products like yours will find you, but if you have a new-to-the-world product, PPC is not necessarily the best avenue