The Life Insurance Lawyers
LifeLawyers side
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DESIGN A SITE THAT CONVERTS

12khz began an SEO campaign for lifeinsurancelawyers.com that resulted in it reaching #6 nationally for the site’s main targeted keyword.  Unfortunately, we had not designed the site and this high ranking was not generating leads.

A look at the site’s analytics showed a bounce rate over 70% and our suggestion was to simply rebuild the site from the ground up.  The new lifeinsurancelawyers.com would now feature a prominent “click-to-call” button at the top of the page and a contact form on the front page as soon as the visitor lands.

The site’s bounce rate promptly dropped to around 50% and began generating the desired leads.

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Bounce rate of the old site
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Bounce rate of the new site
Avg. Number of
New Cases per Week