Use Video to Create Fast, Inexpensive Content For Your Website
So one of the challenges that a lot of our clients run into is the fact that they don’t have time to sit down and write a blog, plan the content then promote it. To these clients lately we have been recommending that they develop a content strategy. It’s actually based around cell phone video, kind of like what I’m doing right now. So the idea is, you come up with your topic ahead of time, you shoot the video, talk really quickly you want to keep it under 90 seconds definitely under three minutes and then take this video, upload it to whatever social media you want to upload it to, then have a transcript written of your video content. You know format it in a way that will be friendly for SEO, embed it on your website and now you have the content that someone may discover on whatever social media channel be it Facebook, YouTube, Instagram whatever and you also have the keywords that you’re trying to target on your website.
So it’s really a win-win; actually it’s a win-win-win because on top of that, you’re going to have a lot of people that are going to discover the content from the search engine, come to the website and just click play and watch the video. They don’t really want to sit there and read for 10 minutes. People love video and it’s a lot easier to get through. So I highly recommend this to you and all of your clients.